What is GEO (Generative Engine Optimization)?

GEO is the practice of optimizing your content and site structure so that AI systems can confidently reference, summarize, and recommend your brand in their answers.

GEO vs SEO

SEO focuses on ranking in SERPs. GEO focuses on being cited or recommended inside AI answers. They complement each other.

How to start

• Add structured data (FAQ, Product, HowTo, Organization)
• Write Q&A style content addressing intent directly
• Measure AI sessions and conversions (GTM/GA4 with Consent Mode v2)